What is custom brand tracking?
Custom brand tracking is a tailored research methodology designed to answer specific questions unique to a particular business or brand. This type of research allows businesses to access more granular brand insights and perform in-depth competitive analyses.
The benefits of custom brand tracking
Custom brand tracking offers several advantages that can help organizations gain more targeted and relevant insights about their brand performance. These benefits include:
- Accessing more granular brand insights
- Answering questions unique to your business objectives
- Performing competitive analyses
- Adapting to changing market conditions
- Aligning research with your target audience
Utilizing custom brand tracking gives companies more specific, tailored insights that can help inform their overall business strategy.
Access more granular insights
Custom brand tracking allows businesses to dive deeper into the factors that influence their brand performance, such as customer preferences, pain points and unmet needs. This level of detail can help businesses uncover actionable insights to drive product innovation, improve customer experience and inform marketing strategies.
Answer questions unique to your business objectives
One of the primary benefits of custom brand tracking is its ability to answer specific questions relevant to a business’s unique objectives. For example:
- Syndicated question: How does our brand awareness compare with our competitors?
- Custom expansion: What factors contribute to our brand awareness among our target audiences, and how do these factors differ from our competitors?
While syndicated brand tracking provides an overall comparison of brand awareness between a brand and its competitors, custom brand tracking allows for a deeper exploration of the factors driving awareness among specific target audiences. Another example:
- Syndicated question: How loyal are our customers compared with our competitors’ customers?
- Custom expansion: What are the key drivers of customer loyalty for our brand, and how do they differ from those of our competitors?
Syndicated brand tracking can provide a high-level comparison of customer loyalty between your brand and its competitors. Custom brand tracking, however, enables you to examine the underlying drivers of loyalty, such as product quality, customer service and brand values.
By understanding these drivers, brands can create targeted initiatives to strengthen customer loyalty and differentiate from competitors.
Perform competitive analyses
While syndicated brand tracking provides a high-level overview of the competitive landscape, custom brand tracking allows businesses to conduct in-depth competitive analyses tailored to their specific needs and objectives. This detailed analysis can provide valuable insights into competitors’ strengths and weaknesses, enabling businesses to identify opportunities for differentiation and improvement.
Adapt to changing market conditions
Custom brand tracking is flexible, allowing businesses to adapt their research as market conditions change or as new questions and priorities emerge. This adaptability ensures that businesses can continue to gather relevant insights that can inform their decision making and business strategy.
Align research with your target audiences
Custom brand tracking allows businesses to focus their research on specific target audiences, ensuring that the insights gathered are directly relevant to their customer base. This targeted approach can help businesses better understand the preferences and behaviors of their most important customers and make more informed decisions about marketing and product development.
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