Morning Consult Research Intelligence data featured in this report draws from one survey fielded Oct. 16-19, 2023, among a representative sample of 2,207 U.S. adults, with an unweighted margin of error of +/-2 percentage points, and another fielded Oct. 16-29, 2023, among a representative sample of 1,002 Gen Zers between the ages of 13 and 26, with an unweighted margin of error of +/-3 percentage points.
Additional data comes from a survey conducted Nov. 2-8, 2022, among a representative sample of 1,000 Gen Zers between the ages of 13 and 25, with an unweighted margin of error of +/-3 percentage points.
All survey interviews were conducted online, and the data were weighted to approximate a target sample of adults and a target sample of Gen Zers ages 13-26 based on age, race/ethnicity, gender, educational attainment and region.
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