Morning Consult's 2024 edition of Most Trusted Brands is now live. Download to get the latest.
For Morning Consult’s Most Trusted Brands® report, we shine a spotlight on the brands that have earned consumers’ trust when it comes to doing what’s right. We know that trust is hard to earn, but it’s foundational for brands when weathering missteps. It’s not a consumer metric that changes much from year to year, so once a brand lands a top spot on Morning Consult’s rankings, it rarely moves.
In this fourth annual report, our rankings got even more robust: We’ve expanded to industries including social media, alcohol and apparel. To form our lists, we leveraged Morning Consult Brand Intelligence, our flagship platform that asks thousands of consumers around the world about thousands of brands.
Click here to learn more about our Most Trusted Brands report, and how and why we track trust.
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