JiveDash

As we stand on the cusp of the 2024 general election, YouGov has been asking voters their main reason for backing their party of choice. Over the course of this election YouGov has used our new AI-powered language model to track which news stories have been achieving the greatest cut through with the general public,

Whether its aboyfriend, abrother, orafriend weall know aguy who isabad listener. Andno, its not because theyre bored. There are actually studies that show there are several reasons why they struggle inthis area. Itseems that mens brains simply hear the female voice differently, soperhaps wecan let them off the hook this time.

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