For context, White Claw’s purchasing consideration levels are now equal to Sierra Nevada, the third largest craft brewer in the country.
Along with performing well with younger adults, White Claw also fares slightly better with urban and suburban Americans than rural ones. There is no difference in purchasing consideration between men and women – both sit at 14 percent.
Truly, which is also tracked in Brand Intelligence, has experienced relatively similar growth, although purchasing consideration lags slightly behind White Claw.
With over 75,000 annual interviews on every brand, Brand Intelligence brings together millions of survey interviews on thousands of brands to provide real-time insight and analytics into the most important brand metrics. The results on this page are based on 67,132 survey interviews with U.S. adults between September 15, 2018 and September 8, 2019.
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